From concept to ongoing execution for The Whistler's Relax Attack Jazz Series—a double header weekly event since 2008. Every note of this evolving brand refresh is conceptually rooted in different corners of the jazz ethos, an Anthony Burrill poster in my bosses office, and a Herbie Hancock story about Miles Davis.
Scroll for a brief brand story, and a whooooooole lot of art.
Jazz is all about space...
... for arrangements...
... and improvisation.
It can be classic and controlled, or experimental and slightly off.
It can emerge from scratch or build off of existing material (me at The Whistler).
And that's how the new RA—JS brand expression came to be.
Template 1.5 is an evolution: tweaked and simplified in response to artist and fan engagement (added instruments, began to phase out photos, and other small layout fine-tunes). Only art duties for me at this point. In no order.
The Whistler Jam is a monthly jam sesh and sister-night to RA—JS. The art for this will be an 'exquisite corpse' of sorts.
Template 1.0 was released WIP with the intention of evolving it live. While the core of the layout stayed the same, it was fun to explore the rest of the space every week. In no order.
