From brand concept to hands-on stream of art for The Whistler's Relax Attack Jazz Series—a double header weekly event since 2008. Every note of this evolving brand refresh is conceptually rooted in different corners of the jazz ethos, an Anthony Burrill poster in my bosses office, and a Herbie Hancock story about Miles Davis. 2023—2024.
Jazz is all about space—for composition, improvisation, and arrangements—these were the main drivers behind the design considerations around type, artist imagery, art, and color. On the other hand, the identifier takes its cues more so from the wide spectrum of Jazz, from the traditional and familiar to the experimental and slightly off—either way it's always under control. All of this thinking comes together in a system built for speed and cross-platform flexibility, with an emphasis on twice weekly small-scale social feed delivery and the occasional big-time OOH wheat-paste.
Over the span of around 18 months, I made a LOT of stuff for my friends at The Whistler. With art ranging from borderline figurative to purely textural, to type and imagery treatments that go from mild to wild.
We made coasters using some of the various "boiler plate" IG tiles.
We made some RA—JS shirts as part of the 15 Years of The Whistler (here). Pretty cool.