From brand concept to ongoing hands-on stream of art for The Whistler's Relax Attack Jazz Series—a double header weekly event since 2008. Every note of this evolving brand refresh is conceptually rooted in different corners of the jazz ethos, an Anthony Burrill poster in my bosses office, and a Herbie Hancock story about Miles Davis.
Jazz is all about space—for composition, improvisation, and arrangements—these were the main drivers behind the design considerations around type, artist imagery, art, and color. On the other hand, the identifier takes its cues more from the spectrum of Jazz, from tight and traditional to experimental and slightly off—either way you spin it, it's always under control. All of this thinking comes together in a system built for speed and cross-platform flexibility, with an emphasis on small-scale social feed amplification and big-timing OOH wheat-paste.
Template 1.5 — tweaked and simplified in response to engagement. An evolution.
Only art duties for me at this point. In no order.
Template 1.0 — released rough with the intention of evolving live. While the bones of the layout stayed the same, it was fun to explore the space every week. In no order.
