Hey I’m Kyle Stewart, a Creative Director at Critical Mass in Los Angeles where I've worked on brands like Nike, Peloton, Apple Performance+, Skittles, Doritos, and AT&T. My approach is strategically-rooted and conceptually-driven, bringing art and copy together with a keen eye for aesthetics. I'm a collaborative, empathetic, and highly passionate leader—both for the work and for the mentorship opportunities my role often affords.
Over the last 18 years, I've been extremely fortunate to have made some really cool things: from leading global performance campaigns for Peloton to mailing horseshoes to a few lucky folks for Marlboro, from creating meticulous (yet funky) design systems for Google to cooking up a free-wheeling visual center for a Ultra Records recording artist, from branding a Cannes Gold winning VR film to re-branding a decades-old neighborhood Jazz night in Chicago... Whether we're talking about a connected campaign or a one-off beer label: I'm down to help bring that puppy to life.
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Since 2006
Leo Burnett, R/GA, BBDO LA, Havas, Critical Mass, FCB, Digitas, VSA Partners, Arc, IDEO, Cramer-Krasselt, Here Be Dragons, Smuggler, Dark Corner Studios, Trisect, Lapiz, Acquity Group, We Are Unlimited, The Marketing Store, Optimist Inc, Malka, Conscious Minds Studios.
Apple, Nike, Google, Marlboro, Amazon, Anheuser-Busch, Peloton, Skittles, Rihanna's Clara Lionel Foundation, Oculus Studios, Doritos, Smith's Chips, Ultra Records, AT&T, HBO Max, Red Bull Music Academy, Jack Daniel's, IBM Quantum, Harley-Davidson, Aveeno, Chicago Cubs, Chicago Sun-Times, M&M's, AWS, MoneyLion, Lollapalooza, Janssen, Super Legit Records, Venice Music Collective, CME Group, Nutrilite, Miami Board of Tourism, Purina, Cottonelle, Illinois Lottery, Infiniti, Samsung, Boeing, SmartBar, The Whistler, Goodyear, Coca-Cola, GameStop, McDonald's, Ragu, Bertolli, Dunkin', Cracker Barrel, Maven Wave, BMO Harris, BetterCloud, ConAgra, Mexico Board of Tourism, MongoDB, Accor, Sotheby's, Citibank, Starwood Hotels, Craftsman, Bic, Burger King, Intel, Vidal Sassoon, Herbal Essences, Phillips, Li-Ning, General Motors, MillerCoors, Jimmy Dean, KPMG, Hillshire Farm, Walgreen’s, Shell, Amway, SingleServ, DeVry University, Xfinity, Discover, Juanita's Foods, Rockwell Beer, Hopewell Brewing.