On-board since 2019, I've been cooking the brand concept and ongoing execution for this upstart Chicago-based record label and rave production company. Inspired by the DIY rave scene circa the 90s, we're consistently dropping ourselves into uncomfortable creative situations and seeing what comes out the other side... Down the rabbit hole we go!
From a sketch to whatever material we can think of, Gus is a brand ambassador inspired by the labels founder Andrew and, albeit subconsciously, Alice in Wonderland. Again, leaning into the DIY core of the brand, I decided to illustrate this myself, when I am in-fact not an illustrator. This was equal parts fun and painful...

Blue/ Green suite of art and social content

Rü 'Blue/ Green' [EP 1] (digital, 2021)

Rü 'Blue/ Green' [EP 2] (digital, 2021)

Rü 'Blue/ Green' Medley — I learned some AE basics for social promotion. DIY all day over here.

Black/ White EP original 12" version and updated digital version

Rü 'Black/ White' [EP] (digital, 2020)

Rü 'Black/ White' [EP] (vinyl, 2019)

While the digital experience maintains the aesthetic of a blog from 1996, under the hood lies a number of 2069 bells and whistles: artist hubs, a custom audio player, web shop, and many fun page and cursor effects.

Design system, promo, and merch for a pretty cool party called Ravelight Savings Time