Brand concept and ongoing execution for a new Chicago-based record label and event production company. Inspired by the DIY aesthetic of the 90's rave scene, everything about this brand looks and feels and is handmade—degraded line quality, 35mm photography, big accessible type, and an original bunny named Gus... Down the rabbit hole we go.
The digital experiences take cues from the look of Internet 1990 while the functionality looks more like Internet 2090: custom audio player, robust artist hubs, built-in web shop, and a bunch of interactive easter eggs... I'm very excited for the 2020 launch.
Extras like a working brand guideline, pitch deck stuff, and album art