Brand concept and execution for a new Chicago-based record label and event production company. Inspired by the DIY nature of the 90's rave scene, everything about this brand looks and feels handmade—mainly because it was. Degraded line quality, fuzzy 35mm photography, big accessible type, and an original character named Gus: it's all Super.
The aesthetic takes inspiration from the Internet of 1990, while the functionality looks more like 2090: custom audio player, robust artist hubs, built-in web shop, and a bunch of interactive easter eggs. Needless to say, I'm very excited for the 2020 launch.
Extras: album art, mood & vibe, pitch deck goods, etc