Since early 2019 I've had the pleasure of cooking on the brand concept and ongoing execution for this upstart Chicago-based record label and rave production company. Inspired by the DIY rave scene circa the 90s, we're constantly dropping ourselves into uncomfortable creative situations and seeing what comes out the other side... Down the rabbit hole we go!

'Blue/ Green' EP, 2021

Rü 'Blue/ Green' Extended, 2021

Rü 'Black/ White' EP, digital 2020

Rü 'Black/ White' EP, vinyl 2019

While the digital experience maintains the aesthetic of a blog from 1996, under the hood lies a number of 2069 bells and whistles: artist hubs, a custom audio player, web shop, and many fun page and cursor effects.