'It's A Rainbow World' brings the pleasantly perplexing brand of Skittles to actual life.
Scroll for a bunch of story and a bunch of stuff. 🌈
ECD: Andrew Lavery — CD: Kyle Stewart, Eric Jorgensen — ACD: Carla Smith — Senior Design: Alyssa Bowman, Julia Meade — Senior Copy: Molly Learner — EP: Sarah Pidgeon — Lead Producer: Vince Varga — Producer: Megan Wattie — SFX: Dary Barclay, Kirill Telichev, Chris Vail — Color: Maria Fernanda Munar — Group Strategy Director: Kathryn Swiston — Program Director: Sarah Lobdell — Senior Project Manager: Emma Fickle — Client Partner: Michael Kelly, Lauren Rapoport — VFX: Warm & Fuzzy — Production: PARK Production House — Director: Alexandra Gavillet — Manicurist: Chante Darling — Critical Mass, 2024
(1/5) By the numbers: we dreamt up 20 scripts and shot them over three days in Calgary. 10 were audience-specific live action + VFX, and 10 were full-on heavy metal VFX-only. All of which were geo-agnostic and 'standalone', meaning we made these hogs without a placement, music, VO, etc... the goal was to set the foundation for an asset library and toolkit...
(2/5) All of this stuff comes in three hero social sizes, in multiple time controls, including versions that are exactly zero seconds in duration... aka stills... We had to do it, I mean look at this things...
(3/5) I mentioned a toolkit: everything you see and hear was packaged up as a suite of assets for anyone to pick up and use: live action footage (you get it), VFX (3D Skittles variants, fruits and slices, 2D bursts and action lines, magic sour dust, soft rainbow aura, etc), SFX (hard shells hitting your screen, gummies hitting each other, fruits hitting everything, magic sour dust chimes, scenic ambiance, heavenly vocal hits, etc)... Everything...
(4/5) And last but not least, we wrapped this puppy up with a nice 'lil playbook, giving any Skittles global partner agency the ability to pick things up and start making something eye-catching, mouth-watering, and ear-buzzing—something fun!
(5/5) The end!
