'It's A Rainbow World' brings the pleasantly perplexing brand of Skittles to actual life... in your social feeds. Don't try to make it make sense. Scroll for a bunch of story and a bunch of fun taste appeal work. 🌈
Creative Director @ Critical Mass w/ Warm&Fuzzy, PARK Production House, 2024
(1/5) The phase 1 team dreamt up 20 scriptlets split between audience-specific live action + VFX and full-on heavy metal VFX-only. This batch of work was meant to be the start of an asset library and toolkit; so we 'finished' these spots with enough room for another team to add music, VO, supers, etc.
(2/5) Final delivery saw each scriptlet in three hero social sizes, in multiple time controls, including versions that are exactly zero seconds in duration... also known as: stills (all of which I hand-sparkled).
(3/5) Toolkit: everything you see and hear was packaged up as a suite of assets for anyone to pick up and use: VFX (3D Skittles variants, fruits and slices, 2D bursts and action lines, magic sour dust, soft rainbow aura, etc) and SFX (hard shells hitting your screen, gummies hitting each other, fruits hitting everything, magic sour dust chimes, scenic ambiance, heavenly vocal hits, etc)... All of it.
(4/5) And last but not least, the phase 2 team delivered all of this work with a bonus playbook, giving any Skittles global partner agency a little more context to the project strategy and creative concept.
(5/5) Thank you for coming all the way down here. Have a good one!
