'It's A Rainbow World' brings the pleasantly perplexing brand of Skittles to your actual real life social feeds. This phase of the project was all about asset creation with no placement, no voice over, no end cards, no nothin—just raw ingredients to kickstart a toolkit for global partner agencies. The toolkit included 10 audience-specific and 10 product-only scripts delivered in three hero social sizes, plus bespoke VFX for all lentils, variants, fruits, etc, as well as SFX—basically everything you see and hear can be picked up and used to make new screen-licking content. 🌈
Creative Director @ Critical Mass w/ Warm&Fuzzy, PARK Production House, 2024
