Through a full suite of handmade VFX and SFX, 'It's A Rainbow World' brings the pleasantly perplexing brand of Skittles to actual life. Scroll for the full story and heaps of creative. VFX breakdown courtesy of the Warm & Fuzzy crew 🌈.
ECD: Andrew Lavery — CD: Kyle Stewart, Eric Jorgensen — Senior Designer: Alyssa Bowman — VFX: Warm & Fuzzy — Production: PARK Production House — Director: Alexandra Gavillet — Manicurist: Chante Darling — EP: Sarah Pidgeon — Lead Producer: Vince Varga — Producer: Megan Wattie — SFX: Dary Barclay, Kirill Telichev, Chris Vail — Color: Maria Fernanda Munar — Group Strategy Director: Kathryn Swiston — Program Director: Sarah Lobdell — Senior Project Manager: Emma Fickle — Client Partner: Michael Kelly, Lauren Rapoport — Critical Mass, 2024
(1/5) By the numbers: we dreamt up and shot 20 scripts over three days in Calgary. 10 of which were audience-specific live action + VFX, and 10 were full-on heavy metal VFX-only. All of which were geo-agnostic and 'standalone', meaning we made them without a placement and to simply jumpstart the creation of an asset library and toolkit...
(2/5) All of this stuff comes in three hero social sizes, in multiple time controls, including versions that are exactly zero seconds in duration... aka stills... We had to do it.
(3/5) I mentioned a toolkit: everything you see and hear was created from scratch and later packaged up as a suite of assets for anyone to pick up and use: live action footage (you get it), VFX (3D Skittles variants, fruits and slices, 2D bursts and action lines, magic sour dust, soft rainbow aura, etc), SFX (hard shells hitting your screen, gummies hitting each other, fruits hitting everything, magic sour dust chimes, scenic ambiance, heavenly vocal hits, etc)... Everything...
(4/5) And last but not least, we wrapped this hog up with a nice 'lil playbook, giving any Skittles global partner agency the ability to pick this stuff up and start making something eye-catching, mouth-watering, ear-buzzing—something fun!
(5/5) This is the end.
