Nike Air has always been more than a shoe; it's a state of mind, it's the crazy dream, it's the wild idea—we took that to heart when bringing the Air Max Day 2022 lineup of silhouettes to life across digital and social with creative automation (Celtra exclusively). By dropping the gravity down to 0, we turned the vibe up to 100; creating a zero-g ad experience that drove conversion +60% and clickthrough +35% against competing units. Selects below.
Creative Director @ Critical Mass, 2022
Aaron, Tyler, and Alice had some fun exploring z-space and parallax moves
Tom Kucy had some fun with photogrammetry tests
We all had some fun noodling on AR/ VR/ Lens extensions
