With NEON being the breweries largest bottle and brightest brew to date, the label always had to be a special one. The overall goal for this art was to simply take a back seat and let the ale speak for itself. With a max sticker height of about 4" and the final label being just .75", I think we nailed it. Grab a large bottle of this funky Raspberry Plum Mixed-Culture Sour Ale at the Hopewell taproom right now.
The final version is akin to splashing buckets of fermenting fruit juices together and snapping a still at the point of impact.
A few of the paths we explored involved flexing the brand colors and fonts, while pushing the graphic treatment well outside of our collective comfort zones.