With NEON being the brewery's largest bottle and brightest brew to date, the label always had to be a special one. My goal for this art was to take a back seat and let this vibrant ale speak for itself. I simply asked how small the labeler could go (3/4") and that was that.
Abstract water splashes
A few of the explorations flexed the brand colors and fonts, while pushing the graphic treatment well outside of our collective comfort zones
Photos 1, 2, 3, 4 by Jack Li, Photo 5 by Hopewell