With NEON being the brewery's largest and brightest batch of brews to date, the label always had to be a special one—something completely out of category. I was tasked with exploring and executing everything from layout and design to the label size itself. After learning the teams labeling machine could go as small as 3/4" in height, it seemed like the perfect way to let these pét-nat beauties speak for themselves.
Photos Jack Li, Styling Danielle Chutinthranond