On-board since 2017, I've had the pleasure of collaborating with the great team at Chicago's most delightful breweries—contributing art and ideas for a handful of ongoing series' like NEON, neonette, Deluxe, and Arrow of Time, and various one-offs. Photos courtesy of Hopewell, via the legendary Jack Li.
Part of the 'KEEP IT LIGHT' merch pack + a few social assets announcing a special event in the taproom.
With NEON being the brewery's largest and brightest series of brews to date, the label always had to be a special one—something completely out of category. Working closely with the team, I learned their labeling machine could go as small as 3/4" in height, which seemed like the perfect way to let these Pét-Nat beauties speak for themselves. Ongoing since 2019.
Deluxe is an ongoing series of dessert-like Imperial Stouts featuring a variety of rich flavor profiles. For this family of brews, we added a gold can top and metallic ink—a couple of nice extra touches.
Some oldies but goodies...