With NEON being the brewery's largest and brightest series of brews to date, the label always had to be a special one—something completely out of category. I was tasked with exploring and executing everything from layout and design to the label size itself. After learning the teams labeling machine could go as small as 3/4" in height, it seemed like the perfect way to let these pét-nat beauties speak for themselves. Photos courtesy Hopewell, via Jack Li, styling by Danielle Chutinthranond.
Other goodies
Arrow of Time (Wild ale, 2020), the first of a "once in a while" series of Oak aged Wild Ales. Abstract type, many more to come.
Ya Filthy Animal (Holiday Sour, 2020), a collaboration with Emporium Arcade Bar. Lights 'n twinkles, metallic ink, keep the change.
Fair Point (Belgian-Style Ale, 2019), "you know what, that's a fair point" is what you might hear in a debate about art, so I kept the label blank to let people color it in themselves and have a debate about art. Please color responsibly.
Electric Jewel (Wild Ale w/ paw-paw, 2019), matte paper with spot varnish jewels + jewel exploration
Stonethrow (Wild Ale w/ peach, 2018), three year anniversary label and fruit stickers (applied by hand) + sticker exploration + glassware
