Concept and execution for Google Cloud Summit, a highly immersive all-day conference helping to spread the gospel of Google's Cloud capabilities. With a packed, multi-vertical schedule of events in 28 cities across the globe, Google needed a design system to unify these locations and simplify the plethora of offerings.
Produced with the team at VSA Partners in Chicago, 2018.
It all started on Google Maps: search it up, rough it in, smooth it out, repeat...
The cutting room floor: early exploration revolved around the city names and the primary Google color palette flexed into gradient meshes. But once my "city bubbles" concept got cooking I was able to play a bit more with scale, overlays, speaker imagery, and lean into the teams beautifully set grid rules.
Absolute scenes