An old but FUN one... From concept to execution for a limited Bud Light tallboy, exclusively available at the 25th Anniversary of Lollapalooza (2016). From young orchestral talent to Rock gods and Hip-Hop legends, each illustrated bit of this reimagined skyline represents a musician whose roots run deep in Chicago—some obvious, others hidden. The Bud team loved the concept so much that they commissioned local artist Artpentry to transform the can elements into a life-sized, interactive, and functional part of their Lollapalooza footprint. Festival photos Jeff Schear.
Produced with the team at Anheuser-Busch in Chicago, 2016.