From concept to execution for a limited Bud Light tallboy, exclusively available at the 25th Anniversary of Lollapalooza (2016). From young orchestral talent to Rock gods and Hip-Hop legends, each illustrated bit of this reimagined skyline represents a musician whose roots run deep in Chicago—some are obvious, others are super hidden.
The Bud team loved the concept so much that they commissioned local artist Artpentry to transform the can into a life-sized, interactive part of Lollapalooza footprint. The key-tar was functional and the sampler doubled as a device charger. Festival photos Jeff Schear.
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