From concept to execution for a limited Bud Light tallboy, exclusively available at the 25th Anniversary of Lollapalooza (2016). From young orchestral talent to Rock gods and Hip-Hop legends, each illustrated bit of this reimagined skyline represents a musician whose roots run deep in Chicago—some obvious, others hidden.
The Bud team loved the concept so much that they commissioned local artist Artpentry to transform the can into a life-sized, interactive part of Lollapalooza footprint. The key-tar was functional and the sampler doubled as a device charger. Festival photos Jeff Schear.