Bud Light x Lollapalooza: Concept, research, and illustration for a limited Bud Light tallboy, exclusively available at the 25th Anniversary of Lollapalooza (2016). From young orchestral talent to Rock gods and Hip-Hop legends, each piece of this reimagined skyline represents a musician whose roots run deep in Chicago—some obvious, others are quite hidden.
The Bud team loved the concept so much that they commissioned local artist Artpentry to transform the can into a life-sized, interactive part of their festival footprint. The key-tar was functional and the sampler doubled as a device charger. Fest photos Jeff Schear.
Budweiser x Chicago Cubs: Concept, research, and illustration for a limited Budweiser 16oz aluminum bottle, a gift from Bud to the 2016 World Champion Chicago Cubs. This piece came together by pulling from the Cubs' own history books: the Curse of the Billy Goat, World Series insignia nods, Wrigley Field, and secret bits.

Render assist via Maxim Kroft

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