Creative Direction for an interactive experience supported with ad placement wherever you get your news and wherever you get your social media. A mom-and-pop smoke house in Miami, a family-owned café in California's Inland Empire, an independent salon in Nashville: see how Amazon's $15/hr starting wage is lifting communities across the country.
Art Direction: Sam Alexander — Design: Kiesha Allen, Marisa McCabe, Abbey Emmans — Animation: Allison Daly, Mia Rico, Nick Avloshenko, Matt Ramos — Producer: Elizabeth Ng, Steve Ginsberg — PM: Jake Rosen — Account: Brian Egan, Dylan Hankinson
Produced with MALKA in Los Angeles and Jersey City, 2021.