A feel-good campaign celebrating Amazon employees from coast to coast, capturing the exact moment folks learned they were being surprised with a promotion. We leaned all the way into the UGC aesthetic, leveraging built-in-app gifs, stickers, and text bubbles; tailor-made for TikTok, Instagram, etc.

Creative Lead: Tom Morrison — Lead Creative Producer: Brian Egan — Creative Producer: Andrea Buccilla — ​​​​​​​Creative Story Producer: Steve Ginsberg — Producer: Elizabeth Ng — Associate Producer: Krista Campbell — Art Direction: Sam Alexander — Design: Marisa McCabe — Animation: EJ Brieva, Erin Bogo, Allison Daly, Mia Rico, Nick Avloshenko — PM: Jake Rosen — Edit: Jon Pierce, Wes Deimling, Ryan Jeffrey, Jake Condon, Gabe Anchondo, Moh Rahman — Color: Michael DiGioia — Sound: Gaelan Mullins — Post Production Manager: Andy Pidcock — Assistant Editor: Matt DeFazio, Ella Flores, Kyle Murphy — Production Coordinator: Daniella Resto, Jamal Colvin — Account: Dylan Hankinson — Malka, 2021