The Harley-Davidson Financial Services portal needed a tune up inside and out. With a shiny new paint job and upgrades under the proverbial hood, it all but guaranteed a smooth ride. We revved up the features like a new application status checker, payment calculator, even tools to help you buy custom or find a used hog—all at the ready in a modernized flow. Exploration, execution, and an excess amount of puns provided by yours truly.
Produced with the team at Critical Mass in Chicago, 2017. Cover photo via HDFS.