Concept and hands-on execution for Google Cloud Summit, a highly immersive all-day conference helping to spread the gospel of Google's Cloud capabilities. With a packed, multi-vertical schedule of events in 28 cities across the globe, Google needed a design system to unify these locations and simplify the plethora of offerings.
It all started on Google maps, of course: Search it up, rough it in, smooth it out, repeat...
The cutting room floor: my early exploration revolved around the city names and the primary Google color palette flexed into gradient meshes. But once my "city bubbles" concept got cooking I was able to play a bit more with scale, overlays, speaker imagery, and lean into the teams beautifully set grid rules.
Absolute scenes
Produced with VSA Partners in Chicago, 2018. Event photos, uncredited via Internet (DM me).