Concept and execution for Google Cloud Summit, a highly immersive all-day conference helping to spread the gospel of Google's Cloud capabilities. With a packed, multi-vertical schedule of events in 28 cities across the globe, Google needed a design system to both unify these locations and simplify the plethora of offerings. This system set the foundation for 2018 and beyond.
Each city shape started with Google Maps, of course. I started with the exact city limits outline, roughened it up, filled it in and smoothed it out. The result was a loose, cloud-like shape for each of the 28 locations.
The cutting room floor: early exploration revolved around the location names and primary Google color palette. But once the "city cloud" concept got cooking I was able to play a bit more with scale, overlay effects, speaker imagery, and grid arrangement.