From concept to hands-on execution for Google Cloud Summit, a highly immersive all-day conference helping to spread the gospel of Google's Cloud capabilities. With a packed, multi-vertical schedule of events in 28 cities across the globe, Google needed a design system to unify these locations and simplify the plethora of offerings.
The cutting room floor: early exploration revolved around the location names and primary Google color palette. Once the "city cloud" concept got cooking I was able to play a bit more with scale, overlay effects, speaker imagery, and grid arrangement.
Produced with the team at VSA Partners in Chicago, 2018. Event photos: Tomer Foltyn.
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