Concept and execution for Google Cloud Summit, a highly immersive all-day conference helping to spread the gospel of Google's Cloud capabilities. With a packed, multi-vertical schedule of events in 28 cities across the globe, Google needed a design system to unify these locations and simplify the plethora of offerings.
Each city shape started with Google Maps, of course. I started with the exact city limits outline, roughened it up, filled it in and smoothed it out. The result was a loose, cloud-like shape for each of the 28 locations.
The cutting room floor: early exploration revolved around the location names and primary Google color palette. Once the "city cloud" concept got cooking I was able to play a bit more with scale, overlay effects, speaker imagery, and grid arrangement.