Exploration and execution for Aveeno's 2018 digital properties refresh. Working closely with the CD, we provided several avenues for a new visual language: from light and airy to bold and progressive, considering everything like fonts, grids, and product treatments. Once aligned, I was able to flesh out the now live desktop, tablet, and mobile experiences.
Produced with the team at Critical Mass, 2018. Project cover image and final image art direction credit to Aveeno's AOR. Captures of live site shown.
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