Exploration and execution for Aveeno's 2018 digital properties refresh. Working closely with the CD, we provided several avenues for a new visual language: from light and airy to bold and progressive, considering everything like fonts, grids, and product treatments. Once aligned, I was able to flesh out the now live desktop, tablet, and mobile experiences.
Produced with the team at Critical Mass, 2018. Pictured: live site screen captures.
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