Google Cloud Summit
VSA Partners

Google Cloud Summit is a highly immersive all-day conference helping to spread the gospel of Google's Cloud capabilities. With a packed, multi-vertical schedule of events in 28 cities across the globe, Google needed a design system to both unify these locations and simplify the plethora of offerings. Additional info below.

The system was applied to everything: lanyards, stages, posters, social posts, keynote decks, etc. Also, swag.

How it worked
Each city shape started with Google Maps, of course. I started with the exact city limits outline, roughened it up, filled it in and smoothed it out. The result is a loose, cloud-like shape of each of the 28 locations.

Stand-alone city shapes were treated with the addition of either transit lines or landmark imagery.

The Cutting Room
Early exploration revolved more around the location names and the Google color palette. Once the city cloud concept got cooking I was able to play a bit more with scale, overlay effects, speaker imagery, and grid arrangement.

Up in the sky
A few shots pulled from the #googlecloudsummit hashtag. It's been fun to see how each city is using the pieces.